Kitchen Faucet Case Study
Compared to on boarding, average weekly revenues climbed by almost six times.
Sessions have climbed more than six times since on boarding in less than a year.
On boarded in Feb, 2024
Industry: Home & Kitchen
Location: USA
After years of working as a kitchen designer and understanding the needs of homeowners, the founder, Alex, saw a demand for high-quality, stylish, and durable kitchen faucets. This led to the creation of Aqua Flow faucets, combining modern aesthetics with advanced technology to meet the diverse needs of homeowners, from home chefs to busy families.
Aqua Flow Faucets is committed to providing top-quality, easy-to-install kitchen faucets with features like touch less controls, durable finishes, and water-saving technology to enhance kitchen functionality and design.
The Challenges
New Brand to the Market – AquaFlow Faucets entered a crowded home and kitchen market where well-established brands dominate. The challenge was to differentiate AquaFlow from other faucet brands and convince consumers to trust a new brand over more recognizable names.
PPC – The premium pricing strategy, driven by advanced features like touchless sensors and sleek designs, made conversions difficult, especially when customers compared AquaFlow to lower-priced, less feature-rich alternatives.
Supply Chain & Logistics – Managing multiple faucet designs, finishes, and sizes, while coordinating with manufacturers, distributors, and retailers, created challenges in maintaining a steady inventory to meet growing demand, especially during peak renovation seasons.
The Approach
To define our strategy, we started with a deep market analysis and competitor research. We then implemented a comprehensive plan incorporating the following elements:
Marketing & Design
Competitor Analysis: We conducted extensive research on leading brands in the kitchen faucet industry and relevant keywords to understand consumer preferences—such as durability, water efficiency, and ease of installation.
Content Creation: Based on this research, we developed high-quality product descriptions, informative A+ Content, and visually appealing infographics showcasing the unique features of AquaFlow Faucets, like corrosion-resistant finishes, single-handle controls, and touchless activation.
Enhanced Presentation: Upgraded our A+ Content to include premium videos that demonstrated AquaFlow’s modern designs, water-saving capabilities, and ease of installation. The videos also highlighted the faucet’s durability, showing how it holds up under daily use.
New Version Launches
Strategic Timing: Coordinated faucet design updates, shipment schedules, and PPC campaigns to strategically release new models with additional features like 360-degree swivels, magnetic docking spray heads, and various finishes like matte black or brushed nickel.
Launch Planning: Planned faucet releases around key home renovation seasons, ensuring existing models were sold before launching new versions, and maintaining inventory efficiency.
Product Expansion: Launched new faucet designs targeting specific styles such as farmhouse or industrial kitchens, using keywords like “modern kitchen faucet” and “industrial kitchen tap.” Plans were also made to consolidate reviews across models to improve Best Seller Rank (BSR) and credibility.
Logistics
Inventory Management: Utilized advanced forecasting methods to predict inventory needs based on seasonality and trends in home renovation projects. This helped avoid stockouts during peak demand periods while maintaining supply-chain efficiency.
Efficient Fulfillment: Partnered with reliable US-based logistics providers to ensure fast delivery times and reduced third-party logistics costs, meeting customer expectations for quick shipping, especially for time-sensitive kitchen renovations.
Ad Spend Optimization: Adjusted advertising budgets to manage sales volume, particularly during high-demand periods like spring and summer, when home renovation projects peak.
Advertisement & PPC
Targeted Campaigns: Developed targeted PPC campaigns focusing on keywords such as “best kitchen faucet,” “touchless kitchen faucet,” and “durable kitchen faucet.” We also focused on competitor products to attract customers searching for higher-quality, feature-rich alternatives.
Campaign Optimization: Continuously optimized PPC campaigns by analyzing keyword performance, adjusting bids, and refining targeting options to ensure the most efficient use of the advertising budget and to maximize return on ad spend.
Brand Promotions: Ran promotions during home improvement seasons (spring and fall) and holiday sales events (like Black Friday and Memorial Day) to boost visibility and encourage organic sales. Bundled promotions with other kitchen products (like sinks) were also used to increase customer purchase value.
Conversion Rate
Continuous Testing: Conducted A/B testing on product titles, main images, and bullet points to improve product listings and increase conversions. Tested different messaging focused on AquaFlow’s advanced features, ease of use, and premium materials to resonate with target customers.
