Cat Carrier Bag Case Study
Compared to on boarding, average weekly revenues climbed by almost five times.
Sessions have climbed more than five times since on boarding in less than a year.
On boarded on Jan, 2022
Industry: Pet
Location: USA
After bringing home a new puppy and struggling to find a high-quality, practical pet carrier bag that met their needs, the pet owner, Alex, was frustrated with the limited options on the market. Determined to improve the travel experience for pets and their owners, Alex embarked on a mission to develop a superior pet carrier bag.
The Pet Carrier Bag is committed to delivering the best quality pet carriers available, designed for pet enthusiasts who seek a stylish, durable, and functional solution for traveling with their furry companions. With a focus on superior craftsmanship and user-friendly features, the Pet Carrier Bag aims to make every journey with pets more comfortable and enjoyable.
The Challenges
New Brand to the Market – Entering a competitive market filled with various pet carriers and accessories, the Pet Carrier Bag faced the challenge of differentiating itself and appealing to pet owners who prioritize both functionality and style.
PPC – With a premium pricing strategy, driving conversions has been difficult, as customers are often weighing the cost against the perceived value and durability of the product.
Supply Chain & Logistics – Coordinating the production of multiple sizes and colors while ensuring timely delivery to both online and brick-and-mortar retailers has presented challenges in maintaining a consistent inventory to meet growing demand.
The Approach
To define our strategy, we began by analyzing our target market and competitors. We then followed a comprehensive plan integrating the following elements:
Marketing & Design
Competitor Analysis: We identified leading competitors in the pet carrier market and researched relevant keywords to understand what resonates with pet owners looking for both stylish and functional carriers.
Content Creation: Leveraged this data to develop engaging product descriptions, detailed A+ Content, and visually appealing Infographics. Our content emphasized the unique features of our Pet Carrier Bag, such as comfort, durability, and style.
Enhanced Presentation: Upgraded A+ Content from Basic to Premium, incorporating high-quality video content that showcased the bag’s features, such as ease of use, comfort for pets, and versatility.
New Version Launches
Strategic Timing: Coordinated design improvements, shipment schedules, and PPC campaigns to strategically release new versions of the Pet Carrier Bag with enhanced features.
Launch Planning: Planned product launches to ensure effective inventory management, allowing older versions to sell out before introducing new models.
Product Expansion: Successfully launched new sizes, colors, and styles separately to target specific keywords, with plans to consolidate reviews and improve the Best Seller Rank (BSR) as needed.
Logistics
Inventory Management: Implemented advanced forecasting methods to better predict demand and maintain a steady inventory, reducing the risk of stockouts.
Efficient Fulfillment: Transitioned inventory management to a more efficient system, allowing for faster processing times and reduced third-party logistics costs.
Ad Spend Optimization: Adjusted advertising budgets and pricing strategies to manage sales volume effectively, ensuring inventory remained balanced with demand.
Advertisement & PPC
Targeted Campaigns: Developed PPC campaigns focusing on main keywords, competitor products, and category-specific targeting. This included video ads to engage potential customers and differentiate our product from other listings.
Campaign Optimization: Continuously refined PPC campaigns to ensure the most effective use of the advertising budget, driving conversions while maintaining profitability.
Brand Promotions: Ran tailored promotions, including discounts and bundle offers, to boost organic sales and build customer loyalty.
Conversion Rate
Continuous Testing: Regularly conducted A/B testing on product titles, main images, image stacks, A+ Content, and bullet points to enhance the Product Detail Page and maximize conversion rates.
